Tuesday, 28 March 2017

The TWO most important factors of social media management

Don’t get me wrong, there are many important activities that you need to carry out if you are going to effectively implement social media as part of your marketing output. These activities need to be done confidently and accurately, or NOT AT ALL. There is nothing worse (for me at least), than seeing a company’s ‘half arsed’ social media marketing attempts.

Before deciding to embark on social media for your business, you need to consider whether you actually have the time to invest in to it, to do at the very least, these things two things PROPERLY.
Content Creation
You need to ensure that the content you are putting out is relevant and valuable to your target audience.
Take some time to research keywords for both your industry, and your target audience.
It should be common knowledge by now that the right type of social media activity can help with your SEO, so you need to consider which keywords and search terms you want to be found under. When including links to your website in posts, you need to use these regularly.
If you can identify the keywords and hashtags that your target audience use and search for, you can ensure that THEY FIND YOU, which is truly important of you’re not going to be investing time in finding and engaging with them yourself.
You also need to make sure that the tone of your output is right for each platform, as the chatty and light hearted posts that are suitable for the likes of Facebook, Twitter and Instagram are not what professional LinkedIn users want to see.

Analysis
Firstly, you need to know when your target audience is active online and make sure you post at these times, ensuring optimum reach for your content.
Secondly, you need to know what type of content is engaging your audience and generating clicks. Facebook, Twitter, Instagram, LinkedIn and even Pinterest have internal analytics for business profiles and pages. You will need to view these regularly and after a few months, should be able to see clearly which posts are encouraging your target audience to engage with you. Google analytics includes a tab specifically for viewing the traffic to your site from social media. This is incredibly useful.

A full social media strategy should obviously include a lot more activity and would yield much more fruitful results in terms of generating leads, but if you’re looking to build brand awareness and increase your digital footprint, the above is a good place to start.


For a more comprehensive strategy you will need to:
Identify your target audience
- Who are they?
- Where are they?
Identify influencers of your target audience
- Who are they?
- Where are they?
Invest time in engagement
- With your target audience directly
- With influencers of your audience directly and indirectly
Build your audience


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